OGSM Example: How Tony Turns His Pizza Parlor Into An Italian Restaurant

OGSM stands for Objective, Goals, Strategies and Measures and is a one-page business plan that defines ‘what’ you aim to achieve and ‘how’ you are going to achieve it. As part of a strategy process, the framework guides through setting the objective and the goals first (the what) and then defining the strategies and measures (the how).


How To Set Clear Goals For Your Strategic Plan?

During our annual planning meeting earlier this year, my team asked some really good questions about setting strategic goals and I decided to write down the answers because they vastly improved our strategic plan for this year. Here they are. …