There are various different types of strategies and many different strategy tools. But which type of strategy is best suited for the OGSM model?
OGSM can be used for various types of strategies, including but not limited to business strategy, marketing strategy, operations strategy, and human resources strategy.
In general, OGSM can be applied to any situation where an organization wants to define and achieve specific outcomes and goals. Let’s explore this further but first clarify what is OGSM?
The OGSM Model
OGSM stands for Objectives, Goals, Strategies, and Measures. It is a management framework that helps organizations define and align their objectives, goals, strategies, and measures in a structured and organized manner. It enables organizations to clearly articulate their desired outcomes and the actions required to achieve them.
The benefits of using OGSM include:
- Clarity of purpose: OGSM provides a clear understanding of what the organization wants to achieve and the steps it needs to take to get there.
- Alignment of efforts: OGSM ensures that everyone in the organization is working towards the same goals and objectives, fostering better teamwork and collaboration.
- Improved decision making: OGSM provides a framework for setting and tracking key performance indicators, enabling organizations to make informed decisions and adjust their strategies as needed.
- Increased accountability: OGSM makes it easier to hold individuals and teams accountable for achieving specific goals and objectives.
- Better prioritization: OGSM helps organizations prioritize their efforts and allocate resources more effectively, leading to improved efficiency and better outcomes.
Click here to learn more about how the OGSM framework may help you rock your strategy. Or click below to instantly download an OGSM template to get started.
OGSM Template for Excel
Pre-formatted, easy-to-use OGSM template for Microsoft Excel.
Different Types of Strategies
- Business strategy: OGSM can help businesses define their objectives, set goals, and determine the strategies and measures necessary to achieve their desired outcomes.
- Marketing strategy: OGSM can be used to create a structured approach to marketing campaigns, including defining objectives, setting goals, and determining the strategies and measures needed to achieve desired outcomes.
- Operations strategy: OGSM can be used to optimize operational processes and procedures, including defining objectives, setting goals, and determining the strategies and measures necessary to achieve desired outcomes.
- Human resources strategy: OGSM can be used to develop and implement human resources policies and practices, including defining objectives, setting goals, and determining the strategies and measures necessary to achieve desired outcomes.
- Supply chain strategy: OGSM can be used to optimize supply chain and logistics processes, including defining objectives, setting goals, and determining the strategies and measures necessary to achieve desired outcomes.
OGSM for Marketing Strategy
Let’s look at marketing strategies in more detail. OGSM can be a useful tool for developing and implementing a marketing strategy. Here is an example:
- Objectives: In the OGSM framework, objectives represent the long-term outcomes that a marketing campaign aims to achieve. For example, an objective for a marketing campaign could be to increase brand awareness among target audiences.
- Goals: Goals are specific, measurable, and time-bound targets that support the objectives of a marketing campaign. For example, a goal for the objective mentioned above could be to increase brand awareness by 10% in the next six months.
- Strategies: Strategies are the high-level plans for how to achieve the goals set for a marketing campaign. For example, a strategy for the goal mentioned above could be to implement an influencer marketing campaign that reaches the target audience through social media.
- Measures: Measures are the metrics used to track the progress and effectiveness of a marketing campaign. For example, a measure for the strategy mentioned above could be the number of followers gained on social media channels as a result of the influencer marketing campaign.
By using OGSM, organizations can create a comprehensive and structured approach to marketing campaigns, ensuring that all efforts are aligned and focused on achieving specific, measurable outcomes. Additionally, by tracking measures, organizations can regularly assess the effectiveness of their marketing strategies and make adjustments as needed to ensure they stay on track to meet their goals.
How to get started with OGSM?
Adopting OGSM can be a straightforward process. Here’s how you can get started:
- Define the objective: Start by defining the overall objective for your organization or for a specific initiative. The objective should be a qualitative statement about the desired future state of your business or initiative. Learn more about setting objectives here.
- Set goals: Next, set goals that support your objectives. These goals should be SMART (specific, measurable, achievable, relevant, and time-bound) targets that help you achieve your objective. Learn more about setting effective goals here.
- Determine strategies: Based on your goals, determine the strategies you will use to achieve them. These strategies should be high-level plans that outline the steps you will take to achieve your goals. Learn more about choosing the right strategies here.
- Identify measures: Identify the measures that you will use to track the progress and effectiveness of your strategies. These measures should be quantifiable metrics that help you assess the success of your efforts. Learn more about effective measures here.
- Implement and monitor: Implement your strategies and regularly monitor and assess your progress using the measures you have identified. Adjust your strategies as needed to ensure that you are on track to achieve your goals. Learn more about strategy execution here.
- Review and refine: Regularly review and refine your OGSM plan to ensure that it remains relevant and effective. Learn more about conducting regular reviews here.
It’s important to keep in mind that OGSM is a flexible framework, and you can adjust it to fit the specific needs of your organization. The key is to ensure that your objectives, goals, strategies, and measures are aligned and support each other.
Ready? Rock on.