Examples
Sometimes a few examples and references go a long way to inspire your own story. Here you can find cases, examples and tools applied in practice. Inspire away.
OGSM Examples
Tony’s Italian
This is the story of Tony turning his pizza parlor into an Italian family restaurant and applying the OGSM methodology to his strategy. The story is fictional, the learning can be real.
Florian’s Fastener Solutions
Andy is facing low-price competition and a pivotal board of directors meeting. Can he turn around the fate of his company? In this example the OGSM methodology is applied to a fictional B2B company.
Coming soon
Other Examples
More industries are on the way — check back soon, or sign up to the newsletter and we’ll let you know when a new one lands.
Build it with Claude
A Claude Skill
Want your own story, not someone else’s?
Tony and Florian are fictional — good for learning the shape of an OGSM, not for building yours. The OGSM Strategy Builder facilitates all eight phases with your real numbers, your real market and your real choices, and hands you the finished one-pager in HTML, Excel, PowerPoint and PDF.
0 Diagnose · 1 Reality · 2 Objective · 3 Goals · 4 Strategies · 5 Measures · 6 Stress test · 7 Deliver · 8 Review
Two to four hours of real work. Your finished one-pager as HTML, Excel, PowerPoint and PDF. $49 until 31 October 2026, then $99.