Simplify Strategy.

Deliver Results.

Welcome to this site devoted to our favorite strategy planning and execution tool to help you win at strategy and at business: OGSM.


What is OGSM?

OGSM stands for Objectives, Goals, Strategies, and Measures. It is a very simple approach to strategic planning, but it packs a massive punch. Using the OGSM approach to strategy helps you define WHAT you want to achieve and HOW you are going to get there - all on one page.

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Simple one-page overview connects key objectives & goals with initiatives and actions.


Team involvement creates buy-in and cascading of the strategy throughout the organisation.


Strategies are clearly connected with actions and accountability to ensure plan becomes reality.


Why This Site?

When you search “strategy” on Google, you are overwhelmed with hits (4.2 billion to be exact). The brightest minds in business and academics have written books about strategy and every company has one.

Only the thing is, strategy is often misunderstood and more often mis-executed. Strategy is not rocket science. But a key factor for your business to succeed. And that’s where this site comes in.

Whether you are a small business, an aspiring strategist in a large corporation, or a stay-at-home mom or dad with a side hustle, this is your pragmatic, one-stop resource for simplifying strategy and delivering outstanding results - using the OGSM methodology.

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Explore Articles

Neatly organized into several categories from strategic planning to execution and of course OGSM, the articles section provides how-to-guides, interesting information, and shared experiences.

We are constantly publishing new articles. So make sure to stay current!



Looking for OGSM templates, examples or other strategy tools? Look no further than our jam-packed and still expanding resources section.

You will also find workshop materials, book recommendations, and a glossary of many of the terms and jargon used too often in business today.

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Meet Our Team

We have been working on strategy and using the OGSM methodology in business for the past decade. It has helped us develop, communicate and execute effective strategies that delivered great results.

Let us show you how you can rock your strategy too!

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