Most HR strategies live in a slide deck that no one else in the business reads, references, or holds the HR function accountable to. OGSM for HR works by translating your company’s Strategies into people-function Goals and Measures. Instead of …
OGSM for Startups: Does It Work Before Product-Market Fit?
OGSM can work before product-market fit — but only if you strip it back. This guide covers what a pre-PMF OGSM looks like in practice, what to cut, and when you should skip OGSM entirely.
The OGSM Measures Column: Two Types, One Big Mistake Most Teams Make
OGSM measures explained: the Measures column holds two types — Dashboard KPIs showing whether your strategy works, and Action Plan measures tracking what you’re doing. Most teams only see one of them, and that mistake turns a strategy document into an action log.
The Most Common OGSM Mistakes (And How to Fix Them)
The OGSM template looks deceptively simple — four boxes — and most teams fill it in wrong in exactly the same predictable ways. The most common OGSM mistakes aren’t about formatting — they’re about thinking. Most teams fill in the …
OGSM vs Balanced Scorecard: Which Strategy Framework Actually Fits Your Organisation?
OGSM and the Balanced Scorecard are both strategy frameworks — but they solve different problems. OGSM gives you one-page clarity and fast alignment; the Balanced Scorecard gives you systemic performance coverage across four perspectives. Here’s how to decide which one your organisation actually needs.
OGSM Measures: The Complete Guide to Dashboards, KPIs, and Action Plans
OGSM Measures contains two distinct sub-elements most teams never separate: a Dashboard that tracks whether each Strategy is on track, and an Action Plan with the specific initiatives, owners, and deadlines that execute each Strategy. This complete guide shows you how to build both correctly, choose the right KPIs, and avoid the most common mistakes that make Measures columns useless.
How to Cascade Your OGSM Across Your Organisation
Learn how to cascade your OGSM across your organisation. A step-by-step guide to translating company strategy into aligned department and team plans.
Is OGSM Right for Your Scale-Up? A Practical Guide (With Worked Example)
Should a 35-person scale-up use OGSM or stick with OKRs? This guide explains exactly when OGSM fits — and when it doesn’t — with a worked example from a B2B SaaS company building its first OGSM in two half-day sessions.
OGSM for Marketing Teams: How to Build a One-Page Marketing Strategy That Actually Connects to the Business
OGSM for marketing teams is a one-page strategic framework that cascades your marketing plan directly from the company strategy, giving every campaign and KPI a clear line of sight to business-level goals.
20 OGSM Objectives Examples (And How to Write One That Actually Works)
The Objective in an OGSM is the single qualitative statement at the top of your strategy — directional, aspirational, and number-free. This post explains what makes a strong OGSM Objective, the most common mistake leaders make when writing one, and provides 20 real-world examples across seven industries to use as inspiration.