Below you'll find a list of all posts that have been tagged as “objective”
The Objective in an OGSM is the single qualitative statement at the top of your strategy — directional, aspirational, and number-free. This post explains what makes a strong OGSM Objective, the most common mistake leaders make when writing one, and provides 20 real-world examples across seven industries to use as inspiration.
In business, objectives, goals and strategies are often used interchangeably when describing a company’s direction. Yet they are very different. Which one comes first – and does it really matter? When developing a business strategy, first decide your objective, i.e. …
A great strategic plan must give clear direction to the business about where it is going and how it will get there. And this starts with a great objective statement. The objective is a written, qualitative statement describing the direction …