In business, objectives, goals and strategies are often used interchangeably when describing a company’s direction. Yet they are very different. Which one comes first – and does it really matter? When developing a business strategy, first decide your objective, i.e. …
How To Write A Great Objective For A Strategic Plan?
A great strategic plan must give clear direction to the business about where it is going and how it will get there. And this starts with a great objective statement. The objective is a written, qualitative statement describing the direction …