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Strategy Workshops

Five professionals discussing talent acquisition and employee retention goals at a whiteboard

Using OGSM to Build Your HR Strategy (With KPI Examples)

Most HR strategies live in a slide deck that no one else in the business reads, references, or holds the HR function accountable to. OGSM for HR works by translating your company’s Strategies into people-function Goals and Measures. Instead of …

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Five people collaborating at a garage workspace with laptops and a whiteboard strategy board

OGSM for Startups: Does It Work Before Product-Market Fit?

OGSM can work before product-market fit — but only if you strip it back. This guide covers what a pre-PMF OGSM looks like in practice, what to cut, and when you should skip OGSM entirely.

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Group of professionals discussing marketing objectives and issues on a whiteboard

The Most Common OGSM Mistakes (And How to Fix Them)

The OGSM template looks deceptively simple — four boxes — and most teams fill it in wrong in exactly the same predictable ways. The most common OGSM mistakes aren’t about formatting — they’re about thinking. Most teams fill in the …

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How to Cascade Your OGSM Across Your Organisation

Learn how to cascade your OGSM across your organisation. A step-by-step guide to translating company strategy into aligned department and team plans.

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Five colleagues in a meeting room discussing strategic plan with whiteboard

Is OGSM Right for Your Scale-Up? A Practical Guide (With Worked Example)

Should a 35-person scale-up use OGSM or stick with OKRs? This guide explains exactly when OGSM fits — and when it doesn’t — with a worked example from a B2B SaaS company building its first OGSM in two half-day sessions.

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Businesswoman writing marketing objectives on whiteboard in office

20 OGSM Objectives Examples (And How to Write One That Actually Works)

The Objective in an OGSM is the single qualitative statement at the top of your strategy — directional, aspirational, and number-free. This post explains what makes a strong OGSM Objective, the most common mistake leaders make when writing one, and provides 20 real-world examples across seven industries to use as inspiration.

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a team writing on a piece of paper on the floor

How to Get Your Team to Actually Follow the Strategy

Most strategies don’t fail because they’re badly designed. They fail because the people who need to execute them never truly bought in. Here’s how to change that.

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SWOT Analysis

SWOT Analysis Template & Examples: How To Do A SWOT Right?

SWOT stands for strengths, weaknesses, opportunities, threats and evaluates the situation of a business, project or organization. Conducting a SWOT analysis is a 5-step process.

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OGSM Example For B2B Companies: How Florian’s Fastener Solutions Returned to Growth

Looking for inspiration on how to structure your strategic plan? Or just looking for an OGSM example? Get to know Andy and learn how he applies the OGSM methodology to his small B2B company. OGSM stands for Objective, Goals, Strategies …

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What Should The Agenda Of A Strategic Planning Meeting Look Like?

If you have been asked to prepare the agenda of a strategic planning meeting but are not sure what to include, look no further. I have scoured over the many strategy workshops I have held to consolidate my insights into …

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OGSM Template for Excel

OGSM Template for Excel

Pre-formatted, easy-to-use OGSM template for Microsoft Excel.

$ 4.99
Shop now

OGSM Examples

Click here for OGSM examples and inspirations.

Tools & Templates

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Latest

What Is OGSM?

March 15, 2020

Using OGSM to Build Your HR Strategy (With KPI Examples)

May 23, 2026

Recent Posts

  • Using OGSM to Build Your HR Strategy (With KPI Examples)
  • OGSM for Startups: Does It Work Before Product-Market Fit?
  • The OGSM Measures Column: Two Types, One Big Mistake Most Teams Make
  • The Most Common OGSM Mistakes (And How to Fix Them)

OGSM Examples

Click here for OGSM examples, references and inspirations.

Tools & Templates

Find tools & templates for your strategy process here.

Newsletter

Sign up to our free Rock Your Strategy Newsletter here and receive helpful strategy tips and tricks delivered right to your inbox.

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