When using the OGSM approach to strategy, I often come across the question of how many initiatives a strategy should have. In the following, I summarize what works best in my experience. When developing the implementation plan for your strategy, …
Should Small Businesses Do Strategic Planning?
In small businesses strategic planning is often brushed aside as being too costly and time-consuming and taking too much attention away from operations. However, without a strategic plan, a business would lack the clear sense of direction it needs to …
OGSM Example: How Tony Turns His Pizza Parlor Into An Italian Restaurant
OGSM stands for Objective, Goals, Strategies and Measures and is a one-page business plan that defines ‘what’ you aim to achieve and ‘how’ you are going to achieve it. As part of a strategy process, the framework guides through setting the objective and the goals first (the what) and then defining the strategies and measures (the how).
How to Set Effective Measures to Implement Your Strategy
When using the OGSM methodology or developing any strategic plan, it is important to define strong measures that drive strategy implementation. This is how you turn your strategy into results. Measures are the M in OGSM and include key metrics …
How To Develop Strategies That Work?
Making smart strategic choices is critical for any business, particularly small businesses. But when searching online for guidance on how to develop strategies, I have been frustrated to find mostly theoretical or conceptual answers which are primarily geared towards larger …
How To Set Clear Goals For Your Strategic Plan?
During our annual planning meeting earlier this year, my team asked some really good questions about setting strategic goals and I decided to write down the answers because they vastly improved our strategic plan for this year. Here they are. …
How To Write A Great Objective For A Strategic Plan?
A great strategic plan must give clear direction to the business about where it is going and how it will get there. And this starts with a great objective statement. The objective is a written, qualitative statement describing the direction …
What Is OGSM?
Have you ever come across the acronym OGSM and wondered what it meant? Here’s what it stands for. OGSM stands for Objectives, Goals, Strategies, and Measures. It is a one-page strategic business plan that outlines WHAT you want to achieve …
What is Strategy?
A good strategy is critical for success. It connects an enterprise’s purpose with its activities. It is a roadmap for action and guides decision making. Yet, it is often poorly designed and mis-executed. OGSM can be a great tool to simplify strategy and deliver excellent results.